The Los Angeles Rams announced on April 16 a refined brand and uniform update as the team prepares for its second decade since returning to Los Angeles. The changes include updates to the team’s logos, uniforms, and community engagement efforts.
The Rams say the refresh is intended to modernize their look while preserving their core identity. Kathryn Kai-ling Frederick, Chief Marketing Officer for the Rams, said, “As we look ahead to the next decade of Rams football in LA, this refresh is about sharpening what already defines us. It’s a modern refinement—elevating our identity with clarity and purpose while carrying our history forward, and matching the toughness, precision and competitiveness of our team.”
Key elements of the new visual system include a simplified LA monogram logo without gradient coloring based on fan feedback, an enhanced Ram head logo with a sharper horn design for a tougher appearance, and cleaner overall presentation. The updated uniforms feature two primary sets along with an additional white pant option; official colors Royal and Sol remain unchanged. The previous “Bone” uniform has been retired from rotation.
Fans can purchase refreshed merchandise at several locations including RamsFanShop.com or at pop-up shops near SoFi Stadium through April 25. Beginning April 26, gear will also be available at The Equipment Room inside SoFi Stadium.
To extend its brand presence throughout Los Angeles, the organization plans collaborations with local artists for murals and activations in neighborhoods such as West Hollywood, South LA, San Fernando Valley, and Watts. These initiatives are part of what Frederick describes as an intentional strategy to connect more deeply with communities across greater Los Angeles.
Looking forward to hosting major sporting events at SoFi Stadium in coming years, the Rams see this visual evolution as both honoring their legacy and embracing change alongside their city.
